Huel Greens vs. AG1 vs. Live it Up Super Greens: What's Best?

If you’re looking to enhance your daily nutrition, greens powders are an easy and convenient choice. Discover how these supplements compare and why Live it Up could be the perfect fit for you.

By Rachel Rodek Gargano, MS, RD, CSSD, CBS

— On Dec 05, 2024

Huel Greens vs. AG1 vs. Live it Up Super Greens: What's Best?

In this article:

The Lowdown

Best for Adaptogens: Huel Daily Greens
Best for Athletes: AG1
Best for Comprehensive Nutrition: Live it Up Super Greens

In today’s fast-paced world, keeping up with daily nutrition often falls on the back burner. In fact, according to the CDC, only 12% of adults in the United States meet the recommended daily intake of fruits and vegetables—a gap that greens powders are designed to help fill.

These nutrient-packed supplements, loaded with superfoods, leafy greens, digestive enzymes, probiotics, and more, are gaining popularity in the health and wellness world. While they are not a replacement for whole fruits and vegetables, greens powders bridge nutritional gaps and offer additional health benefits, from supporting immune function to aiding digestion.

In this article, we’ll take a closer look at three leading greens powders—Huel Daily Greens, AG1, and Live it Up Super Greens—to highlight why Live it Up stands out as the best greens powder for health-conscious consumers.

Quick Comparison


100% all-natural
Organic ingredients
Wide variety of ingredients
Probiotics
Digestive enzymes
Manufactured in the USA
Good Manufacturing Practice (GMP) registered facilities
Third-party tested
Sugar-free
Gluten-free
No stevia
Caffeine free
Non-GMO
Nut free
Free shipping without any limitations or spend limit
Money-back guarantee
Live chat with a real person and responsive customer service
Cost per serving (with a subscription)	$1.50	$2.64	$1.33

Huel Daily Greens Overview

Huel Daily Greens is a greens supplement containing 91 ingredients per scoop, including vitamins, minerals, probiotics, and whole-food nutrients like chlorella, spirulina, broccoli, spinach, and kale. This formula also includes a blend of adaptogens and mushrooms, such as ashwagandha, Rhodiola root, and reishi mushrooms, which Huel promotes as beneficial for managing stress and anxiety.

It’s worth noting that some of the vitamins in Huel Daily Greens are present in amounts above the recommended daily values. Additionally, the extensive range of ingredients may increase the potential for adverse reactions—something Huel addresses with a disclaimer on the product label.

Huel claims this product offers 146 health benefits—including immune support, balanced energy levels, and digestive aid—which we will explore later in this review. Made with mostly organic greens and lightly sweetened with organic stevia leaf extract, Huel Daily Greens is offered in three flavors: Watermelon, Lemon & Ginger, and Original.

What Is Huel

Founded in 2015 by Julian Hearn, Huel is a UK-based brand known for its plant-based, nutritionally complete foods. The name Huel—a blend of 'human' and 'fuel'—reflects its mission to provide convenient, affordable meals with minimal environmental and animal impact. Best known for its meal replacement powders and bars, Huel has expanded to offer a greens powder. All Huel products are designed to include 27 essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients.

Huel Pros

Contains over 91 ingredients, many of which are organic
Undergoes third-party testing
Free from artificial flavors and sweeteners
Plant-based, gluten-free, and non-GMO, accommodating various dietary needs
Has a relatively pleasant taste

Huel Cons

Contains guar gum, which may cause digestive issues for some individuals
Does not disclose exact quantities of each ingredient
Includes synthetic vitamins and minerals, and some vitamins exceed the daily recommended amounts
Includes trace caffeine from green tea leaf and coffee bean
Does not fully dissolve in liquid, which can affect the texture

Huel’s Price

A 30-serving pouch of Huel Daily Greens costs $56.60 ($1.88 per serving). Customers can save 20% by subscribing to Huel’s flexible plan, which lowers the cost to $45 per pouch ($1.50 per serving).

Bottom Line on Huel

Huel Daily Greens contains 91 ingredients, including adaptogens, making it a nutrient-dense option for helping manage stress and anxiety and supporting overall health. However, its relatively low probiotic content and excessive amounts of certain vitamins may be a drawback for some users.

AG1 Overview

Unlike other brands, AG1 offers just one product: its greens powder. While this powdered supplement was originally geared toward athletes, it’s now marketed as a comprehensive nutrition supplement for individuals of all fitness levels. According to the company, one scoop of AG1 equates to nine health products, replacing the need for a multivitamin while delivering additional micronutrients.

AG1 delivers 75 vitamins, minerals, whole foods, superfoods, probiotics, and adaptogens in a single serving and claims to support gut health, focus, energy, stress, mood, and the immune system. It’s important to note that, like Huel, AG1 exceeds the daily recommended value of certain vitamins and minerals. This New Zealand-made product is free of artificial sweeteners, colors, flavors, and added sugars and is non-GMO, gluten-free, and NSF Certified for Sport.

What Is Athletic Greens?

AG1 was founded in 2010 with a mission to empower individuals to take control of their health by offering a comprehensive and convenient daily supplement for "just about everybody." Originally known as Athletic Greens, the brand set out to provide an optimal way to meet the body’s nutritional needs, as pills and capsules can be “hard on the stomach and hard to keep up with.”

Since its launch, AG1 has undergone 52 iterations, continually striving to make a positive impact on both its community and the environment. Notable milestones from 2023 include the complete removal of plastic scoops and three consecutive years of climate-neutral certification.

AG1 Pros

Contains 75+ non-GMO ingredients and probiotics
Gluten-free, dairy-free, and vegan
Free from artificial flavors, fillers, and preservatives
NSF Certified for Sport and third-party tested
Includes adaptogens

AG1 Cons

One of the most expensive greens powders on the market
Exact ingredient quantities are not listed
Includes synthetic vitamins and minerals, and some exceed their recommended daily value
Missing key nutrients like vitamin D, iron, and fiber, despite being marketed as an all-in-one supplement

AG1 Price

A 30-serving pouch of AG1 costs $99 ($3.30 per serving). Customers can choose to subscribe and save $20, lowering the cost per serving to $2.64.

Bottom line on AG1

AG1 combines 75 superfoods, vitamins, and probiotics in a single blend to act as a multivitamin replacement, though it comes at a higher price point and lacks key nutrients like vitamin D and iron.

Live it Up Super Greens Overview

Live it Up Super Greens, our flagship product, combines over 20 natural superfoods, organic vegetables, digestive enzymes, and 5 million CFU of probiotics to support overall wellness. Key ingredients like spirulina, chlorella, whole-leaf barley grass, moringa, kale, and spinach help increase daily nutrition while supporting three key health targets: digestion, immunity, and balanced energy.

Free of artificial sweeteners, flavors, caffeine, dairy, and sugar, Live it Up Super Greens is non-GMO and 100% vegan. Naturally sweetened with ingredients like moringa leaf powder and peppermint leaf powder, it has a subtly sweet, fresh flavor. Customers can choose between two flavors: Original (slightly minty) and Wild Berries.

What Is Live it Up?

Live it Up was founded in 2021 by Haim Nirgiri, a Brazilian national with a deep-rooted connection to nature and nutrition. After moving to the United States, Nirgiri realized the limited access many people have to fresh fruits and vegetables. Inspired by his own experience with readily available produce in Brazil, he set out to create a product that would make essential nutrients accessible and convenient for all.

In addition to Super Greens, Live it Up offers other superfood powders Feel the Beet and Golden Hour to support overall well-being. All Live it Up products are third-party tested and made in the United States at GMP-certified facilities, ensuring they meet industry best practices.

Live it Up Pros

Includes a blend of 20+ superfoods, organic vegetables, probiotics, and digestive enzymes
Free of artificial sweeteners, colors, flavors, and added sugars
Safe for those avoiding gluten, dairy, caffeine, stevia, and nuts
Certified vegan and non-GMO formula
Manufactured in a GMP-certified facility and third-party tested
Comes with a 30-day refund policy and free delivery
Naturally sweetened with monk fruit for a pleasant taste

Live it Up Cons

Exclusively sold on the Live it Up website
Lacks adaptogens, which may be a drawback for some users
The fine powder can be a bit messy

Live it Up Price

A 30-serving pouch of Live it Up Super Greens costs $59.99 ($1.99 per serving). Customers can subscribe and save $20, lowering the cost to $1.33 per serving.

Bottom line on Live it Up

With a focused selection of ingredients, each dose is designed to deliver maximum benefits, ensuring you get more out of every scoop. This greens powder offers a well-rounded nutrient profile that supports immune function, digestive health, and balanced energy levels, making it a great budget-friendly option for those seeking a daily greens powder.

Potential Health Benefits

This section explores the potential health benefits of Huel Daily Greens, AG1, and Live it Up Super Greens.

Boost Nutrient Intake

Huel Daily Greens: Each scoop provides 91 vitamins, minerals, and whole-food nutrients, supporting daily vitamin and mineral needs. Notably, it includes vitamin D and B12, two nutrients that many people struggle to get enough of. Plus, 35% of Americans are deficient in vitamin D, which is hard to obtain through food alone.

AG1: AG1’s blend offers 75 nutrient-dense ingredients, though you may not be getting enough of each for an effective dose. However, the excessive doses of some added synthetic vitamins—such as 467% of vitamin C, 553% of vitamin E, 917% of B12, and 1100% of biotin—may be unsuitable for everyone, especially those taking certain medications. For instance, AG1’s ashwagandha may interact with sedatives. It’s worth noting that AG1 lacks some essential nutrients like vitamin D and iron.

Live it Up Super Greens: This blend features 20+ vitamins, minerals, and antioxidants derived from whole foods. Research has shown that natural vitamins are nutritionally superior to synthetic vitamins. For example, the Super Greens blend includes superfoods like broccoli, which contains vitamins C and K, fiber, and antioxidants.

One scoop of Super Greens contains between 10-19% of your daily value of vitamin B5 and mineral molybdenum and more than 20% of your daily value of vitamins A, C, B1, B2, niacin, B6, folate, and B12, as well as minerals iodine and chromium. Unlike AG1, it doesn’t contain excessive vitamin and mineral doses, making this supplement easier to incorporate into a balanced diet.

Aid Immune Resilience

Huel Daily Greens includes immune-supporting vitamins like A, C, and E (antioxidants) and minerals like iron and zinc. Vitamin E, in particular, supports T-cell growth, aiding immune resilience.

AG1 contains immune-supporting vitamins and minerals such as A, C, E, folate, zinc, and selenium. However, lacking vitamin D and iron limits its comprehensive immune support.

Live it Up Super Greens features spirulina and barley grass, known for their anti-inflammatory and antioxidant properties, alongside immune-supporting vitamins A, C, B6, B12, and folate.

Support Gut Health

Huel Daily Greens contains 3 mg of probiotics with strains like Bacillus coagulans and Bifidobacterium bifidum. However, it’s important to note that these strains are underdosed at 125 million and 25 million CFUs per serving, respectively. Standard probiotic doses range from 1–10 billion CFUs per serving.

AG1 includes a digestive enzyme and mushroom complex, along with 7.2 billion CFUs of dairy-free probiotics (Lactobacillus acidophilus and Bifidobacterium bifidum) to support gut health. According to a small study on AG1’s website, 97% of participants reported improved digestion after 30 days.

Live it Up Super Greens provides 5 billion CFUs from four probiotic strains plus digestive enzymes like bromelain, papain, and pepsin. These plant-based enzymes support digestive health by balancing stomach acidity and aiding nutrient absorption.

Maintain Energy

Huel Daily Greens: Huel Daily Greens provides several essential vitamins and minerals, including iron, niacin, vitamin B12, copper, and riboflavin, which support energy balance and help convert food into cellular energy. These nutrients work together to support consistent energy levels throughout the day.

AG1: AG1 offers all eight B vitamins in substantial amounts, which are essential for supporting energy production. For individuals who may not get enough B vitamins from their diet, AG1 can be an effective way to support balanced energy levels. However, if you already consume sufficient B vitamins, consider moderating your AG1 intake. Oversupplementing with B vitamins, especially B6 and B12, may lead to temporary side effects like neuropathy and acne.

Live it Up Super Greens: Instead of relying on caffeine, Live it Up Super Greens focuses on whole ingredients like spirulina and chlorella, which promote energy by supporting natural B6 production in the body. It also contains moringa, a nutrient-dense plant packed with vitamins A, C, and E—all of which contribute to energy balance.

Formula Breakdown

In this section, we’ll examine the formulas behind Huel Daily Greens, AG1, and Live it Up Super Greens and the ingredients featured in each blend.

Organic Superfoods

Huel Daily Greens: This formula includes 91 ingredients, most of which are organic. Huel does not disclose the specific amounts of each ingredient in its proprietary blend, so it’s difficult to determine whether individual ingredients are present in effective doses.

AG1: This blend contains 75 ingredients, including organic superfoods like spirulina, chlorella, apple powder, wheat grass juice powder, alfalfa powder, and barley leaf. As with Huel, the exact amounts of each ingredient aren’t disclosed, so their effectiveness per serving is uncertain.

Live it Up Super Greens: Made with 20+ superfoods, Live it Up focuses on a blend of organic vegetables such as broccoli, kale, and spinach. Although it has fewer ingredients than Huel and AG1, the formulation strikes a balance with 15–25 core ingredients, chosen to avoid diluting the powder and ensure effective doses in a single scoop.

Manufacturing Quality and Safety

Since dietary supplements are not strictly regulated by the FDA, third-party testing is vital to confirm that green powders are free from contaminants.

Huel Daily Greens undergoes third-party testing to ensure safety and is produced in a GMP-certified facility in the U.S.

AG1 is third-party tested, follows the FDA’s current Good Manufacturing Practices (cGMPs), and holds NSF Certified for Sport certification. This ensures that AG1 is free from substances banned by major athletic organizations, providing added reassurance for athletes.

Live it Up Super Greens undergoes rigorous third-party testing for pesticides, herbicides, heavy metals, contaminants, and impurities and is also produced in a GMP-certified facility in the U.S.

Sweeteners

Huel Daily Greens is sugar-free but contains natural sweeteners like guar gum, sunflower lecithin, and organic stevia leaf extract. Guar gum is often used as a filler and may cause digestive side effects for some individuals, such as gas, diarrhea, bloating, or cramps.

AG1 contains no added sugars but is sweetened with stevia.

Live it Up Super Greens is free of artificial flavors, colors, fillers, or preservatives. It contains no sugar or stevia and is naturally sweetened with monk fruit extract.

Allergens

Huel Daily Greens: 100% plant-based, non-GMO, dairy-free, soy-free, and gluten-free, though it does contain tree nuts.

AG1: Vegan, non-GMO, dairy-free, gluten-free, and peanut-free.

Live it Up Super Greens: Vegan and free from GMOs, nuts, caffeine, dairy, soy, and gluten.

Taste Review

While a super greens powder’s taste and texture may not seem as consequential of a factor as a supplement’s health benefits and formula breakdown, if you are going to drink something every day, you have to like it. In this section, we’ll review how other customers have experienced Huel Daily Greens, AG1, and Live it Up.

Overall Taste Satisfaction

Huel Daily Greens: Huel Daily Greens comes in three flavors: Watermelon, Lemon & Ginger, and Original. Customer feedback is mixed; some love the flavor variety, some find the taste too grassy and bitter, and others feel that it’s overly sweet.

AG1: AG1 has one flavor, described as a blend of pineapple and vanilla, with a mild sweetness from stevia that avoids a strong artificial taste. Some say it tastes like matcha, likely due to the inclusion of green tea extract in AG1's blend.

Live it Up Super Greens: Available in Original (lightly minty) and Wild Berries (lightly tart) flavors, Live it Up Super Greens has a subtle sweetness from ingredients like peppermint leaf and monk fruit extract.

Texture and Mixture

Huel Daily Greens: Huel Daily Greens is difficult to mix, with powder often settling at the bottom, leaving the drink clumpy and gritty.

AG1: Similar complaints apply to AG1, as it tends to have a gritty texture with powder settling at the bottom of the glass. It requires additional stirring if it sits for more than 30 seconds.

Live it Up Super Greens: According to an expert tester, “There’s some settling that occurs, so you’ll need to shake it up unless you’re able to drink it all at once. Despite this, the solubility is still better than most other super greens powders I’ve tried.”

Cost Comparison

In this section, we will break down the cost of each product and highlight any additional perks each brand offers.

Huel Daily Greens: Huel Daily Greens is available for purchase online through Huel’s official website, Amazon, and in retail stores such as GNC and Vitamin Shoppe. A 30-serving pouch of Daily Greens costs $56.50 ($1.88 per serving).

AG1: AG1 is available on the company website and on Amazon. A one-time purchase costs $99 ($3.30 per serving), making it one of the priciest greens powders on the market.

Live it Up Super Greens: Live it Up is only available on our website. A 30-serving pouch costs $59.99 ($1.99 per serving).

Loyalty Perks

Huel Daily Greens: Customers can save 20% by subscribing to Huel’s flexible plan, which allows for cancellations and adjustments at any time with no fees. With the subscription, the cost drops to $45 per pouch ($1.50 per serving), and customers can choose their preferred delivery frequency.

AG1: Customers can opt for either a single subscription, $79 for 30 servings ($2.60 per serving); a double subscription, $149 for 60 servings ($2.48 per serving); or a family subscription, $223.50 for a daily scoop for 3 people ($2.49 per serving). Subscribers are gifted with a welcome kit, which includes a canister, two shakers, five travel packs, and a year's supply of vitamin D3+K12.

Live it Up Super Greens: Customers can save 33% by subscribing to Live it Up, lowering the cost of the Super Greens to $39.99 ($1.33 per serving). You can cancel or adjust your subscription at any time.

Shipping

Huel Daily Greens: Free shipping is only available for orders over $65, meaning you need to purchase at least two pouches or other Huel products to qualify.

AG1: AG1 does not offer free shipping. Subscribers can save 50% on shipping costs by receiving deliveries every other month. Subscribers can also group shipments into bulk orders for a flat rate of $9.

Live it Up Super Greens: Live it Up offers free shipping on all orders, no matter what.

Return Policies

Huel Daily Greens: Huel only offers a money-back guarantee on first-time orders returned within 30 days of delivery. After a first-time order, refunds are only granted for unopened items.

AG1: AG1 offers a 90-day money-back guarantee on your order; however, shipping costs will not be refunded.

Live it Up Super Greens: Live it Up offers a 30-day money guarantee on all orders.

Why Choose Live it Up Super Greens

In sum, all three greens powders are strong contenders on the market, but Live it Up Super Greens stands out for several reasons, making it a premium choice for health-conscious consumers.

While Huel and AG1 boast impressive ingredient lists—91 and 75 ingredients, respectively—many of these ingredients are present in such small amounts that the health benefits are often minimal or inconsequential. Additionally, both products include synthetically derived nutrients.

In contrast, Live it Up is 100% all-natural and keeps it simple with just 22 ingredients, but each is present in a potent dose, ensuring you get the maximum benefit from every scoop. Its carefully crafted blend not only increases your daily nutrient intake but also actively supports optimal health by aiding digestion, immunity, and balanced energy levels.

Live it Up also excels in gut health support, providing 5 million CFUs of probiotics and a digestive enzyme blend with three powerful enzymes. This makes it a standout choice for gut health, especially compared to Huel’s far lower probiotic content.

Unlike many competitors, Super Greens is free from artificial sweeteners and stevia, giving it a clean, natural taste. Its subtle sweetness means you won’t have to force down each serving or mask the flavor with other ingredients—you can simply mix it with water and enjoy.

When it comes to value, Live it Up offers a premium product at a competitive price point, making it accessible without sacrificing quality.

Ultimately, while every individual has unique health goals, Live it Up Super Greens' allergy-inclusive, robust formula is designed to meet a wide range of needs, making it a smart choice for most consumers looking to boost their daily nutrition.

Frequently Asked Questions

Still have questions? Here are some answers to the most commonly asked questions about Huel Daily Greens, AG1, and Live it Up.

Are greens powders actually good for you?

While greens powders are not a substitute for a well-balanced diet and cannot replace the nutritional benefits you glean from consuming whole fruits and vegetables, they are a great way to supplement a healthy diet with additional vitamins, antioxidants, and minerals.

Is Live it Up better than AG1?

While both Live it Up and AG1 are premium greens powders, Live it Up Super Greens offers similar health benefits at a more affordable price. Although it has fewer ingredients, each one is delivered in more effective doses, supporting immunity, digestion, and balanced energy levels.

Which is better, Huel or AG1?

Huel is known for its adaptogen blend, which supports stress and anxiety, while AG1 sets itself apart with its comprehensive digestive enzyme and probiotic blend. Each has its own strengths, so when comparing Huel vs. AG1 it's important to focus on what specific health benefits you're looking to prioritize.

Is Live it Up Greens legit?

Yes, Live it Up Greens is a legitimate and effective super greens powder that boosts nutrition and supports immunity and digestion with ingredients like organic vegetables, superfoods, probiotics, and digestive enzymes.

What is the most comparable to AG1?

Huel and Live it Up are both affordable athletic greens alternatives, offering similar health benefits at a lower price point. Each provides a blend of essential nutrients to support overall health, making them great options for those looking for effective greens powders without the premium price tag.

References

About the author:

Rachel Rodek Gargano, MS, RD, CSSD, CBS

Rachel is a registered dietitian based in Contra Costa County, California, with over 15 years experience. She specializes in whole-body wellness and plant-based nutrition, helping people understand the dynamic interplay between food and health so they can live life to the fullest. When not helping others, she enjoys spending time with her kids, being physically active, and tending to her abundant household plants.

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