Live it Up
your way
Who says being healthy
has to be hard work?
Here's to healthy living with the emphasis on living. What you eat should lift you up, not tie you down. Fitting into your day, letting you live your life your way.
Super made simple
Smart superfoods that taste great. We make it that simple.
Live it Up is not grown in a lab, it's a celebration of real life: all-natural ingredients, made with organic vegetables, grown in real soil. We use science to bring you the best nature has to offer in the easiest way possible.
All the benefits of natural nutrition can be a choice, not a chore.
Healthy living is a journey we can all take. Come and take it with us.
Meet the Live it Up Team
Whatever you need, we’re here to help. So come by and say ’hi’...
Haim Nigri
Co-Founder & CEO
Haim's passion to bring the abundance of fresh food found in his native Brazil to his busy new life in New York got us started on our superfoods story. A daily inspiration, if we could bottle his positive energy, we'd be billionaires!
Rachel Gargano
Chief Registered Dietitian
With almost 20 years of experience, Rachel is a nutrition expert who is passionate about helping people understand the dynamic interplay between food, health, and disease so they can reach their ultimate potential in health and wellness.