Live it Up
Live it Up was born to make it easier for you to live a healthy life.
We believe that 'health' goes beyond the absence of ailments. It's our physical, mental, and social well-being - and food is foundational to that. It's what fuels our body and mind.
We accept that life gets busy (and often chaotic), and eating healthy becomes hard. In fact, 90% of Americans are not eating enough fruits and vegetables. We believe this is a problem worth solving.
Life is a balance between tradition and innovation, going back and moving forward. Sometimes the solutions are found in labs and technology, other times in nature and what makes us all humans.
Live it Up is a balance of both. We take nature's best and provide it to you in the easiest form possible. We unlock the potential and properties of natural food rich in nutrients (aka 'superfoods') and leverage technology in how we process and deliver them to you.
We take pride in our products. We source only the best ingredients. Our formulas are free of anything synthetic, produced in labs or elsewhere other than nature.
It's from nature to you, via us.
Growing up in Brazil, Haim has always had a strong connection with nature and nutrition. Access to fresh food was so easy that he took it for granted. When he moved to New York, he started to become part of the vast majority that don't eat enough fruits and vegetables on a daily basis.
That's why he decided to leverage his personal story, as well as professional background – with entrepreneurial experiences at MIT, Amazon and early-stage startups – to create Live it Up and make sure eating healthy becomes as easy as it is in his home country.
Meet our team
At Superfoods, Inc. We're passionate about nature, nutrition and health -- and we're on a journey to make eating healthy as easy as it can be.