Our Editorial Process

At Ensō Superfoods, we are committed to providing you with trustworthy, accessible, and accurate information about superfoods and their health benefits. Our Editorial Process is designed to ensure that all the content we publish meets our high standards of quality and integrity.

1. Cultivating and Preserving Trust

We understand that health information can be overwhelming and confusing. That's why we're here to provide content that is trustworthy, accurate, evidence-based, clear, and understandable. Health shouldn’t be hard, which is why we aim to empower you with knowledge about superfoods and their health benefits, helping you make informed decisions about your diet and lifestyle.

2. Adhering to High Journalistic Standards

We uphold high journalistic standards in all our content. Our articles are unbiased, balanced, timely, actionable, research-backed, honest, and comprehensive. We carefully select expert writers and contributors who are knowledgeable about superfoods and nutrition. Our content is thoroughly reviewed for accuracy and relevance.

Here’s how we ensure we meet these standards:

  • Expert Contributors: Our in-house editorial team carefully selects and trains expert writers and contributors. We vet our content creators for subject matter expertise and relevant life experience. We provide regular feedback and ongoing coaching.
  • Accuracy Review: Our health information is reviewed for accuracy by medical and nutritional experts. These professionals add valuable perspectives thanks to their experience in clinical practice, research, and patient advocacy.
  • Brand Vetting: We thoroughly vet all the brands we partner with and mention in our content. Our Brand and Content Integrity team evaluates their medical and health claims against the current body of scientific evidence.
  • Content Check: Our in-house editorial team reviews every piece of content before it is published, ensuring it meets our rigorous editorial standards of clarity, accuracy, quality sourcing, and inclusive and empathetic language.

3. Leveraging Expertise and Credibility

Our writers are experts in their respective fields, including nutritionists, dietitians, and health coaches. They are chosen for their ability to communicate complex nutritional information in a clear, helpful, and unbiased way. We believe that the right information can empower you to make the best choices for your health and wellness.

4. Ensuring Accuracy and Up-to-Date Information

We are committed to providing the most current and accurate information. Our content is regularly reviewed and updated to reflect the latest research and trends in the world of superfoods and nutrition.

If new research emerges or if an old idea is disproven, we make sure our content is updated accordingly. We rely on reputable sources, including peer-reviewed medical journals, government organizations, and academic institutions.

We update and review content through several ongoing processes:

  • Routine Content Assessments: Our team conducts routine assessments of our content to keep up with evolving language, medical terminology, and health trends.
  • Daily Content Refreshes: Our team stays on top of emerging stories and provides timely updates on the most crucial health news of the day.
  • Prompt Response to Feedback: We welcome reader feedback on our content and promptly act to address any potential issues. Our editorial and medical teams investigate the feedback, identify necessary revisions, and promptly update the content.

5. Promoting Inclusivity and Empathy

At Ensō Superfoods, we believe in the power of diversity and inclusion and that every person deserves the greatest health. We strive to create content that is respectful and considerate of all individuals, regardless of their race, gender, age, or dietary preferences. We understand that everyone's health journey is unique, and we aim to support you wherever you are on your path to wellness.

6. Valuing Feedback and Engagement

We value your input. Any feedback helps us improve and serve you better. If you have any questions, comments, or suggestions about our content, please don't hesitate to reach out to us at help@ensosuperfoods.com.

At Ensō Superfoods, our mission is to empower you with knowledge about superfoods and their health benefits with the most accurate, relevant, and accessible content possible. Our Editorial Process is a reflection of this commitment, because your health and wellness are our top priority.